Kraft shipping boxes, packing tape, and a clipboard with a packing list on a wooden table.

E-commerce & Product Brands

Margin by product, reconciled to every channel.

For Shopify, Amazon, wholesale, and direct-to-consumer brands. Selling more should mean making more. The numbers should prove it, product by product.

What we see

The same few problems, again and again.

Payouts that never reconcile.

Shopify, Amazon, and wholesale deposits arrive net of fees, refunds, and reserves. The books record the deposit, not the sale.

Inventory that doesn’t match the books.

The count in the warehouse and the number on the balance sheet tell two different stories.

Landed cost left out.

Freight, duties, and fees never make it into product cost, so every margin looks better than it is.

A best-seller that quietly loses money.

After ad spend, platform fees, and returns, the product that moves the most may earn the least.

What we do about it

Each problem, and the service that fixes it.

  • Payouts that never reconcile. Every channel payout broken out and reconciled: sales, fees, refunds, and reserves. Monthly Bookkeeping
  • Inventory that doesn’t match the books. Inventory accounting tied to physical counts, with cost of goods recorded as product sells. Monthly Bookkeeping
  • Landed cost left out. Landed cost accounting, so each product carries what it really cost to get on the shelf. Fractional Controller / CFO
  • A best-seller that quietly loses money. Margin by SKU and by channel, reported every month. Fractional Controller / CFO

What you’ll know

After working with Baywell.

  1. True margin by SKU and by channel, after fees, freight, and returns.
  2. Inventory numbers you trust, on the shelf and on the balance sheet.
  3. Which channels deserve more spend, and which ones need a harder look.
  4. How much cash the next inventory order will tie up, before you place it.

Your numbers, held to a higher standard.

Thirty minutes, no charge. Tell us about the business and what you need from your numbers.